BROADCASTING VS. DIGITAL TRANSITION: HOW LEGACY NETWORKS AND DIGITAL BROADCASTERS REDEFINE THE MARKET

Terrestrial dramas have long been established as widely recognized TV shows, produced and broadcast through major network broadcasting stations. In contrast, Over-the-Top (OTT) services are digitally distributed streaming platforms, with global streaming giants, Watcha, and Wavve being leading competitors. As viewing trends evolve, competition betw